2024 has been a great year for us, as we celebrate a significant milestone: 90 years of Fedeli. Today we are proud to introduce a new chapter in the Fedeli story—one that reflects our evolution while honoring our heritage. This year, in recognition of our milestone anniversary, we are unveiling our new brand identity.
Since our foundation in 1934, Fedeli has been synonymous with Italian craftsmanship, known for our luxurious cashmere knitwear. Over the decades, our expertise has extended beyond cashmere knitwear, embracing swimwear, outerwear, accessories, and seasonal essentials for both men and women.
With this in mind, we felt it was time for our brand identity to evolve. The new Fedeli 1934 logo pays tribute to our heritage while also marking our growth into a brand that represents more than cashmere. It reflects the heritage of craftsmanship, quality, and innovation that have been the foundation of Fedeli for nearly a century.
At the heart of Fedeli 1934 is the same dedication to timeless elegance, attention to detail, and the belief that true luxury is in the lasting quality of a garment. This rebranding celebrates our journey, our future, and our unwavering commitment to create timeless pieces.
