Fedeli and Canottieri Lario
A collaboration honoring history, Italian heritage and exclusivity.
Fedeli chose the Club Canottieri Lario 1891 as the setting for a special editorial project: a tribute to shared values, timeless beauty, and Italian Excellence. The Club Canottieri Lario 1891 is a place like no other — full of history, nestled on the shimmering banks of Lake Como, where time seems to stand still. Here, Fedeli and Canottieri Lario meet. Both born from a dedication to mastery and symbols of a refined Italian spirit. Founded in 1891, Canottieri Lario embodies over a century of sporting prestige. Its headquarters, a masterpiece of rationalist architecture, rises above the lake like a hymn to tradition and modernity. Here, athletes have trained not only bodies but legacies — earning Olympic medals and world titles, carving out a reputation that resonates far beyond the lake’s borders. It is no coincidence that Fedeli chose this space to celebrate shared values: history,
Italian heritage and exclusivity.
To reinforce this shared vision is Jacopo Frigerio, a native of Como and one of Italy’s most promising rowing talents, representing the Italian Nation at the Paris 2024 Olympic Games, here wearing a piece of Fedeli Iconic Collection: the Steve shirt crafted in organic piquet Giza cotton with mother of pearl buttons and crafted in Italy.
Water becomes the silent protagonist of this dialogue, not only a backdrop but also a connection. For Canottieri, it is an element of tradition and competition; for Fedeli, it is inspiration, a symbol of movement, purity, and timeless grace.
